Trend snapshot: TikTok

Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.

Need to know

  • Known as Douyin in its native China, TikTok was launched by owner ByteDance in 2016. It has since been downloaded more than one billion times and has mounting influence in youth culture
  • Douyin and TikTok are potentially redefining the concept of short-from video for brands
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