Trend Snapshot: The future of sports media

Explores the evolution of sports media from a linear broadcast-dominated landscape to one characterised by mobile content consumption and addressable advertising.

Trend overview

Few content types continue to deliver the large-scale viewership of live sport. Yet consumer demands are changing, resulting in greater complexity for brands requiring mass reach.

The power of sport is beyond doubt. Over 20 million fans t routinely attracts viewing figures in excess of 100 million.

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