Trend Snapshot: Ad blocking

This article provides an overview and analysis of the growing phenomenon of ad blocking, technology which lets consumers stop marketing messages from being served on connected devices.

Trend Snapshot: Ad blocking

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important
  • Publishers ahead of the curve: examples from Yahoo, Gawker and EE
  • What it means for brands: expert insight from Jon Davie of Zone, Ilya Vedrashko of Hill Holliday, and Hannes Ben of Forward3D
  • What we can expect: where this trend might lead
  • Next steps: how to respond
  • Further reading: where to find more on this subject

Trend overview

Ad blocking has arguably been the greatest driver of marketing conversation - and anxiety - in 2015.

This technology, which...

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