What else does this article talk about?
- Measuring ROI
- Long-term vs short-term effectiveness
- Mobile marketing, mobile web
- Social media effectiveness
- Online video effectiveness
- Social listening, real time research
- Creativity & effectiveness
- Virtual & augmented reality
- Category disruption
- Artificial Intelligence (AI)
- Direct to consumer
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- 65,000+ articles covering the full spectrum of marketing communications.
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