Toolkit 2018: Why voice is branding's new frontier

Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate.

Jump to: Why this trend? | Key moments | Need to know | Pitfalls | Case studies | Key takeaways | Expert comment

Definition

Voice technology refers to the means by which a consumer can interact with a device using their voice as the input mechanism. Voice is most commonly used to engage with smartphones and smart speakers, often via interactions with artificial intelligen

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