Toolkit 2018: Transparency, creativity, and one-to-one at scale: P&G's recipe for 2018

Marc Pritchard, Chief Brand Officer for Procter & Gamble, reveals his thoughts on the future of digital advertising, the need for new agency models and his priorities for 2018.

Toolkit 2018

This article is part of Toolkit 2018, WARC's guide to the five major marketing trends for the year ahead.

In an exclusive interview with WARC, Marc Pritchard, Chief Brand Officer for Procter & Gamble, reveals his thoughts on the future

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