Toolkit 2018: The drive for digital transparency

2018 will be pivotal to the development of digital, as issues such as ad fraud and unfavourable viewability standards are costing global advertisers billions of dollars.

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Definition

There is an ongoing drive by brands, media owners and the ad tech industry to 'clean up' and address a series of challenges facing digital advertising. These include the billions of dollars being lost globally to ad fraud; the absence of industry-wid

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