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Definition

There is an ongoing drive by brands, media owners and the ad tech industry to 'clean up' and address a series of challenges facing digital advertising. These include the billions of dollars being lost globally to ad fraud; the absence of industry-wide viewability standards; the shortage of impartial, third-party campaign measurement and verification; the rising use of ad-blocking software; and a lack of transparency in the media supply chain.

Toolkit 2018

This article is part of Toolkit 2018, WARC's guide to five key challenges facing brands.

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