Toolkit 2018: The CX battleground

Lying at the intersection of conventional marketing and tech, customer experience will be a priority for many brands in 2018.

Jump to:Why this trend? | Key moments | Need to know | Pitfalls | Case studies | Key takeaways | Expert comment

Definition

Customer experience, or CX, is a term used to summarise all consumer connections and interactions with a brand. This incorporates initial contact,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today