Toolkit 2018: The CX battleground

Lying at the intersection of conventional marketing and tech, customer experience will be a priority for many brands in 2018.

Jump to: Why this trend? | Key moments | Need to know | Pitfalls | Case studies | Key takeaways | Expert comment

Definition

Customer experience, or CX, is a term used to summarise all consumer connections and interactions with a brand. This incorporates initial contact, through the process of engagement and into a long-term relationship – from buying a product in-st

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