Toolkit 2018: Taking control of customer data

Brands will need to take a more disciplined, proactive approach to data management in 2018, as a result of the European Union's General Data Protection Regulation (GDPR), which threatens hefty financial punishments for non-compliant companies.

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Definition

In 2018, brands will need to take a more disciplined, proactive approach to data management. This is in part a result of the European Union's...