Toolkit 2014: Media - Rise of the machines

This article, taken from the Warc Toolkit 2014, examines what the rise of programmatic media buying means for marketers.

Media planning in 2014 – Rise of the machines

David Tiltman Warc

This article comes from Warc's Toolkit 2014 report, a review of the key challenges facing brands this year, and how the smartest marketers are responding. Download the full report

At a glance: The rise of programmatic