The reopening of China and what may be to come for IP marketplaces

Jo Lusby, Michelle Lombard, Emily Wang and Freya Wallace

As China reopens to the rest of the world, there is a view that a second cultural divergence could be underway, and that differences between the West and the rest have been baked in over the past three years of isolation after COVID-19; This question of divergence is an important one for creatives, publishers, film companies and IP holders.
  • The landscape has shifted, and China's buyers of IP will no longer have a seemingly insatiable acquisitions appetite, and are not willing to commit to ‘gold rush pricing’ or eye-watering terms for loss-leading international IPs; international movie makers, meanwhile, are beginning to show reluctance to make damaging editorial changes for the sake of access to China's box office 
  • Companies and consumers in China today are primarily focused on local IPs tailored to the domestic market; nevertheless, the quality, innovation, creativity, and branding sophistication intrinsic to the best Western content means there is still high demand and a drive to buy...

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