Ten pandemic-born ‘culture fuels’ shaping India and how brands should connect with them

Leo Burnett’s Dheeraj Sinha outlines the key inflection points emerging in India as the COVID-19 pandemic continues to re-shape consumer lifestyles and culture.

Why it matters

The big question is just how much of our current behaviour, thanks to efforts to contain COVID-19, will become permanant. Marketers in India will need to keep a close eye on how mindsets are evolving in order to strategise future plans effectively....

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