Ten pandemic-born ‘culture fuels’ shaping India and how brands should connect with them

Leo Burnett’s Dheeraj Sinha outlines the key inflection points emerging in India as the COVID-19 pandemic continues to re-shape consumer lifestyles and culture.

Why it matters

The big question is just how much of our current behaviour, thanks to efforts to contain COVID-19, will become permanant. Marketers in India will need to keep a close eye on how mindsets are evolving in order to strategise future plans effectively.


  • With people spending more quality family time (the return of ‘hum aapke hai’ days) and turning to nostalgia for comfort, it is important for brands to reflect this emotion.
  • The need of the hour is to stay safe and maintain immunity, brands that facilitate this are likely to climb up the consideration set.
  • People...

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