Tech in 2017: The marketing applications of Artificial Intelligence
Artificial intelligence (AI) is predicted to have a major impact on the marketing industry – in a recent survey more than half of global CMOs said they expected the impact of AI on marketing and communications to be greater than the impact of social media.
This article is part of Toolkit 2017, Warc's guide to six trends for the year ahead, produced in association with Deloitte Digital.
In 2017, the key areas where AI will begin to deliver marketing opportunities are insight generation, chatbots, digital personal assistants, and optimisation of media buying. Chatbots will become increasingly important for service brands, while data-rich clients are already applying machine learning to media buying.