Tech in 2017: The marketing applications of Artificial Intelligence

This article, taken from the Warc Toolkit 2017 report, looks at the marketing opportunities offered by artificial intelligence (AI) including insight generation, chatbots, digital personal assistants and optimisation of media buying.

Tech in 2017: The marketing applications of Artificial Intelligence

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Artificial intelligence (AI) is predicted to have a major impact on the marketing industry – in a recent...