This article, taken from the Warc Toolkit 2017 report, looks at the marketing opportunities offered by artificial intelligence (AI) including insight generation, chatbots, digital personal assistants and optimisation of media buying.
Tech in 2017: The marketing applications of Artificial Intelligence
Expert guidance |
Key insights |
Artificial intelligence (AI) is predicted to have a major impact on the marketing industry – in a recent survey more than half of global CMOs said they expected the impact of AI on marketing and communications to be greater than the impact of s