Marketer's Toolkit 2020: Data Report WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy. Brand activism Corporate social responsibility Environmental & social issues Artificial Intelligence (AI) Data management Data protection & privacy GDPR & privacy law Digital transformation Tech-driven innovation Voice, chatbots Long-term vs short-term effectiveness Measuring ROI In-house agencies Customer experience Managing the marketing function Marketing budgets Brand safety Digital media planning & buying Global Channel planning, media mix selection Context & position of advertising Programmatic buying Blockchain
