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Marketer's Toolkit 2020: Data Report

WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.
  • Brand activism
  • Corporate social responsibility
  • Environmental & social issues
  • Artificial Intelligence (AI)
  • Data management
  • Data protection & privacy
  • GDPR & privacy law
  • Digital transformation
  • Tech-driven innovation
  • Voice, chatbots
  • Long-term vs short-term effectiveness
  • Measuring ROI
  • In-house agencies
  • Customer experience
  • Managing the marketing function
  • Marketing budgets
  • Brand safety
  • Digital media planning & buying
  • Global
  • Channel planning, media mix selection
  • Context & position of advertising
  • Programmatic buying
  • Blockchain
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