What else does this article talk about?
- Measuring ROI
- Long-term vs short-term effectiveness
- Data protection & privacy
- Environmental & social issues
- Data management
- Corporate social responsibility
- Marketing budgets
- Managing the marketing function
- Digital media planning & buying
- Channel planning, media mix selection
- Context & position of advertising
- Programmatic buying
- Tech-driven innovation
- Customer experience
- In-house agencies
- Digital transformation
- Artificial Intelligence (AI)
- Brand safety
- Voice, chatbots
- GDPR & privacy law
- Brand activism
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