Marketer’s Toolkit 2019: Strategy, tech and media for the year ahead

WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.
  • Marketers see improved customer experience – both online and offline – as key to kick-starting growth and restoring trust in brands; this will shape tech investment.
  • There is increasing interest in voice and payment tech, particularly voice search, but at the same time there has been less interest in augmented reality and virtual reality.
  • Video, search and mobile will continue to see growth in marketing investment, particularly benefitting YouTube and Instagram, though marketers are cooling on Snapchat.
  • Amazon’s new prominence as a search platform has been welcomed, with a majority of marketers planning to increase spend...

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