Marketer's Toolkit 2019 – The diversification of search

Part of WARC's Marketer’s Toolkit 2019, this report looks at how brands should be treating search and its diversification in 2019.
  • Search is no longer simply an informational channel; it can also deliver inspiration.
  • Amazon is now important as it offers brands unique opportunities to expand their audience.
  • Brands must use natural language keywords and think about how the audience perceives the category, as having the top listing is essential.
  • Visual search shows a lot of promise for brands as consumer culture is increasingly visual and it fits with social media behaviour....

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