Key insights for media owners from Cannes Lions 2019

Highlights some of the most pressing opportunities and challenges for media owners from the 2019 Cannes Lions, and features an interview with Jeffrey Katzenberg, founder of mobile video start-up Quibi.
  • Brand safety was a big talking point as marketers take a more active approach and patience wears thin with Google and Facebook.
  • Video game advertising enjoyed a breakthrough and podcast media demand is increasing; however, media owners should not upset user experience in the rush to monetise.
  • Current challenges include the threat to brand building investment, changing audience values in response to purpose campaigns, and media’s upcoming DTC battle.
  • Quibi is planning to take advantage of a gap in the market for high quality, short-form video content....

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