Key trends defining automotive marketing in 2024

As new technologies such as electrification and autonomy drive a dizzying pace of change in the automotive industry, marketers are searching for opportunities to reach consumers in a more meaningful way.

The automotive industry continues to evolve as electric vehicles (EVs) become ever more prevalent and vehicle software advances rapidly affect marketers and consumers alike.

The early adopters have adopted. Now, it’s time to engage with the “early majority” customer, who has to decide which vehicle is right for them in an ever-more-complicated landscape of emerging technologies, shifting regulations, and new infrastructure needs, to name a few.

The goal for brands and marketers should be to support their customers through this complex transition period. To do that, it’s important to look ahead. Here are the auto industry trends that are set...

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