Is it worth building a brand presence on Snapchat for China's outbound brands?

For Chinese brands that want to go overseas, social platforms definitely have a place in the overall investment in digital media. In the overall marketing strategy layout, according to the brand's unique overseas audience and category, consider using social platforms such as Snapchat as one of the links to connect AR technology experience with e-commerce business, promote possible business results, and Take advantage of the platform's "creator economy". In order to make better use of the "creator economy" of the platform, the effective interaction between brands and creators is also crucial. In this process, it is necessary to ensure that creators can profit from content and respect each other's value exchange.

This article is part of Spotlight China's latest series focusing on Chinese brands going overseas. read more

Snapchat, famous for its "burn after reading" feature, is a social platform with 363 million daily active users1,and has maintained a year-on-year...

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