From front-end analysis, strategy generation to delivery evaluation, 5 steps to solve the problem of all-media delivery

With the digital development of marketing, brands have gradually increased their media placement on and off the site. However, due to technical limitations, brands have to face pain points such as fragmentation of media strategy, difficulties in media budget allocation, and faulty media effect tracking. In this regard, data service providers can help brands to maximize the value of global marketing in the five dimensions of budget planning, route design, launch landing, execution monitoring, and effect evaluation.

Ascential's China Digital Business Summit was held in Shanghai in April with the theme of "Digital Energy Empowers New, Insights into the Future". The group’s e-commerce and digital smart solution brands, DZ, Yimian and Edge by Ascential, as well as