Flex retail: How Australia is turning the page to a new chapter of retail

TBWA\Sydney’s Renata Yannoulis and Matthew Moran examine the future role of brick-and-mortar stores as declining footfall and skyrocketing e-commerce spending introduce a new era of retail.

A new chapter of retail is upon us. As the category emerges from a difficult year, hopeful signs of what the World Economic Forum calls the “Great Reset” of capitalism are coming to light around the world. A category once marked by excess is refocusi