E-commerce and the future of effectiveness
This article is part of a series of articles from the WARC Guide to e-commerce and the future of effectiveness. Read more .
1. Livestreaming – what is it?
Livestreaming is a marketing and sales method that integrates live product demonstrations, live Q&As, time-limited pricing promotions, live negotiations, and instant ordering through online streaming services hosted either by a KOL's studio or by an