Explainer: 12 facts about livestreaming e-commerce in China

Livestreaming is an e-commerce format that has been developing rapidly since the beginning of the year, accelerated by store closures and consumers spending more time at home in Q1 of this year.

E-commerce and the future of effectiveness

This article is part of a series of articles from the WARC Guide to e-commerce and the future of effectiveness. Read more .

1. Livestreaming – what is it?

Livestreaming is a marketing and sales method that integrates live product demonstrations, live Q&As, time-limited pricing promotions, live negotiations, and instant ordering through online streaming services hosted either by a KOL's studio or by an