Changing channels: The impact of media shutdowns in Asia

With the long-term fate of TikTok in major markets like Australia and India uncertain, while major media outlets like ABS-CBN in the Philippines shut down – the media landscape is about to enter a period of volatility that advertisers must be prepared for.

Over the past few weeks, triggered by geopolitics, media platforms have faced roadblocks in several markets.

In the aftermath of the military clashes in Ladakh, the Indian government banned 59 Chinese apps, including the extremely popular and fast-growing TikTok. In the United States, President Donald Trump announced that he was considering banning TikTok i