10 trends in fast food

Carrie Hines

The average fast food consumer in the US will change as two dramatic demographic shifts in the population take hold and mature fast food brands decide how to respond.

10 trends in fast food

Carrie HinesGSD&M

Dramatic demographic shifts such as the rise of the 'silver tsunami' will be major drivers of change in the fast-food sector, coupled with the growth in the 'fast casual' dining sector and smartphone usage.

Fast food is big business, yet few of us realise just how ingrained in our economy and our lives quick-service restaurants have become. Forecast to reach $ 185 billion in US sales in 2012, fast food chains claim more than 60% of all restaurant visits and the average American adult frequents fast food restaurants 21 times per month....

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