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Warc Tech Trends Snapshot: Real-Time Bidding – A quiet revolution in the way online ads are bought and sold

The development of real-time bidding (RTB) technology (also known as 'programmatic advertising') is one of the major recent developments in digital advertising.
  • Digital media planning & buying
  • Real-time marketing
  • Programmatic buying
  • Real-time bidding, auctions
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