Why agency business models are hurting effectiveness

In this first episode of a two-part series, WARC’s SVP of content David Tiltman talks to Caroline Johnson, co-founder at The Business Model Company, discussing whether the financial relationship between clients and agencies is actively undermining the creation of effective work.

Where to listen


02:10 – What does the business model program do? 03:10 – Defining the business model of the creative industry, and the problems with it 09:23 – The billable hour 12:38 – Holding companies reflect the problem 14:17 – The legacy model isn’t working 21:13 – What can marketers learn from other industries? 24:56 – What does it look like to go from a service model to a product model?30:17 – How is the output that you...

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