What is media?

WARC’s Alex Brownsell talks to Matt Hill, director of research and planning at Thinkbox, Jackie Lyons, head of planning at Havas Media Network, and James McDonald, director of data, intelligence and forecasting at WARC, discussing the question: What do we mean by media?

Where to listen


01:30 – What’s going on with media right now? 04:30 – Why is this important? 07:17 – What do the AA/WARC expenditure figures say? 11:07 – Do clients buying media care about all this? 14:32 – Does there need to be a fairer way to benchmark the true health of the industry? 16:58 – Are we misattributing the cost of doing business as advertising investment? 21:34 – How are digitally native brands doing media differently?23:15 –...

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