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01:46 – Joyce Kigathi shares her experience of, and insights from, judging the Creative Strategy Lions Awards. 3:40 – What were the judges looking for in the Creative Strategy category? 05:03 – Joyce discusses the Creative Strategy Grand Prix winner, Renault: Plug-Inn. 07:14 – The importance of diversity in the jury room. 09:55 – The rise of niche and where we might be heading.12:54 – Understanding humans is the...