WARC Webinar: The business of strategy: A better road to brand planning

This webinar explores the changes facing brand planning and argues that, to be effective today, brand strategy needs to be understood as an ongoing organizational process, rather than a fixed agenda with pre-established goals.
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Presented by:

Tasha Space (Co-Founder of CS Space and strategist to the Fortune 500)

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  • Topic page: Effectiveness
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