WARC Talks: Insights from the Creative Effectiveness winners

In this episode of the WARC Podcast, we explore themes that emerged from the winners of the 2023 Creative Effectiveness Lions.

Where to listen


01:03 – Insights from the jury discussions that led to the winners being awarded. 03:29 – The importance of objectives. 08:03 – A shift from brand purpose to purposeful brands. 08:55 – Shah Rukh Khan-My-Ad for Cadbury. 18:08 – Use of distinctive assets. 27:59 – Finding joy and levity.

Further reading

Creative Effectiveness Lions 2023: Insights from the winners

Cadbury: Shah Rukh Khan-My-Ad

Heinz: Draw Ketchup

Brahma: The Foamy Haircut

Madrid Fusion: Invaluable Food...

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