01:03 – Insights from the jury discussions that led to the winners being awarded. 03:29 – The importance of objectives. 08:03 – A shift from brand purpose to purposeful brands. 08:55 – Shah Rukh Khan-My-Ad for Cadbury. 18:08 – Use of distinctive assets. 27:59 – Finding joy and levity.
Creative Effectiveness Lions 2023: Insights from the winners
Cadbury: Shah Rukh Khan-My-Ad
Heinz: Draw Ketchup
Brahma: The Foamy Haircut
Madrid Fusion: Invaluable Food...
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