WARC Talks: Inside the Jury Room

In this episode of the WARC Podcast, WARC’s Awards Lead John Bizzell is joined by JJ Healan, Vice President, US Marketing, Brand, Content, & Culture at McDonald’s and Wendy Walker, Vice President of Marketing at Salesforce.

Where to listen


03:00 – Creativity and emotion in B2B campaigns.06:26 – Creative ideas driving business results in Culture Impact and Customer Experience categories.12:29 – Examples of disruptive campaigns.16:49 – Examples of distinctiveness in B2B.18:41 – How do you show that you’re invested in purpose?25:05 – The judging experience.

Further reading

B2B Grand Prix: Indeed – The Hire

Customer Experience Grand Prix: eBay – Wear ‘Em Out Store

Cultural Impact Grand Prix: Home Center – The Homecoming...

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