WARC Talks: How retail media is disrupting marketing structures

In this episode of the WARC Podcast, WARC explores the role of retail media in driving organizational change throughout the e-commerce space.

Where to listen


00:08 – Introduction and genesis of the report. 01:41 – The hybridization of sales and marketing. 04:16 – Are there any differences between categories? 08:44 – Where in the funnel is retail media being applied? 10:37 – The democratization of retail media throughout organizations. 11:58 – Using Centers of Excellence to drive digital education and execution. 14:31 – Recruiting all employees to improve business effectiveness. 16:27 – Relative growth of organizational models.17:49 – Expanding the...

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