WARC Talks: Driving impact with entertainment

In this episode of the WARC podcast, Rica Facundo, WARC Strategy’s Asia Editor, is joined by Manjusha Subramanian, B2B Marketing Lead, TikTok APAC, Kunal Sinha, Group Chief Strategy Officer at M&C Saatchi Indonesia and Leah Jackson, Head of Digital Marketing, Goodman Fielder.

Where to listen


02:01 – What is changing in the Asian entertainment landscape? 05:32 – Trends in Indonesia. 08:12 – The view from Australia. 11:16 – How are these changes manifesting in your strategic briefs? 17:17 – Achieving impact across brand and performance. 18:06 – How TikTok drives performance and brand equity. 20:50 – What content connects? 28:05 – Why can entertaining content be so effective across brand and performance? 31:40 – Online short-form video best practice.36:27...

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