WARC Talks: Differentiation and distinctiveness

In this episode of the WARC Podcast we investigate differentiation and distinctiveness, asking how these two ideas... differ, and if this difference matters.

Where to listen


01:48 – Why is understanding this difference important? 04:18 – Defining differentiation. 08:54 – Measuring differentiation. 15:39 – The case against differentiation. 34:11 – Defining distinctiveness. 39:05 – Examples of distinctive brands. 42:38 – How should marketers be approaching differentiation and distinctiveness?

Further reading

What we know about differentiation and salience

Is distinctiveness more important than differentiation?...

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