WARC Talks: Budgets and ROI

In this episode of the WARC Podcast, WARC talks budgets and ROI with Grace Kite, Founder and Economist at magic numbers, and Paul Dyson, Co-Founder at Accelero.

Where to listen


00:55 – An overview of the budget and ROI discussion and introducing the ARC project.03:56 – What did you discover when you analysed this data?05:09 – The level of diminishing returns06:16 – Does brand size matter?13:10 – How do smaller brands compete in this landscape?15:00 – Share of voice versus share of market.17:07 – Creative commitment. 21:12 – Media choice and allocation.24:42 – Where does TV fit into this?27:39 – CPG and FMCG category...

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