WARC Talks 360: E-commerce and the future of effectiveness

Brings together expert contributors for their advice on how to best navigate the shift in e-commerce strategy.

The significance (and seasonality) of search

Jonathan Jagard, Senior E-commerce Insights Manager, Edge by Ascential

The first half of 2020 shined a spotlight on the significance of online search, but the dynamics of search optimization have long been essential ingredients to a winning e-commerce strategy. Jonathan Jagard explores the e-commerce landscape.

Maximising your digital availability to grow your brand online

Gemma Spence, CEO, OMG Transact

In today’s current climate, there’s no denying that e-commerce is big business. So, how can you grow your brand online in such a competitive landscape? Gemma Spence provides an overview of how brands can...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands