WARC Talks: 3 in 15 – YouTube platform insights

In this episode of the WARC podcast, David Tiltman, SVP Content, is joined by WARC Media’s Alex Brownsell and Celeste Huang to discuss three key themes from their latest platform report on YouTube.

Where to listen


00:56 – Why YouTube? 01:52 – Ad spend on YouTube. 05:04 – Who is buying YouTube advertising? 06:11 – YouTube’s alternative formats. 09:29 – Reach and consumption. 12:58 – Blurring boundaries between YouTube and TV. 14:12 – Audio, gaming and livestreaming on the platform. 15:07 – The future of YouTube in performance media. 17:11 – Audience data and AI.

Further reading

What we know about marketing on YouTube

Platform Insights: YouTube

YouTube, Advertising revenue...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands