WARC Talks: 3 in 15 – The IRL ad economy

In this episode of the WARC Podcast WARC's Alex Brownsell, Head of Content for WARC Media, and the editor of the recent Global Ad Trends report on the IRL ad economy, takes listeners through the forecast for investment in ‘IRL’ media, the differences in investment across regions and OOH formats and the state of cinema advertising.

Where to listen


00:36 – Define IRL advertising 01:51 – Overview of ad investment in IRL media 05:30 – A look at out-of-home ad investment 07:10 – Are there differences across regions and OOH formats? 08:14 – Why the variations? 08:53 – The rising costs of OOH 12:22 – Investment in cinema continues to struggle 13:42 – China showing growth in cinema 14:35 – Advice for media owners

Further reading

  • Global Ad Trends: The IRL ad economy
  • IRL...
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