WARC Talks: 3 in 15 – Lessons from the Effective 100

In this episode of the WARC podcast, David Tiltman, WARC's SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative, to discuss some of the key findings from the Lessons from the Effective 100 report.

Where to listen


1:42 – Background to the WARC Rankings and the Effective 100. 3:10 – ‘Peak purpose’. 4:02 – Extending reach in social media and gaming. 6:26 – Innovations in virtual influence. 10:46 – Creating impact in food and drink advertising. 13:51 – Use of celebrity in food and drink. 16:23 – Winning creative strategies include use of celebrities, influencers, emotion and storytelling. 20:00 – Traditional media channels index highly in the Effective 100.

Further reading

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