WARC Talks: 3 in 15 – Connected TV

In this episode of the WARC Podcast, WARC’s Cathy Taylor, US Commissioning Editor for WARC Strategy, explores the reasons why we should be paying attention to CTV, the role of first party data and cookies, and what the future of CTV might look like.

Where to listen


00:54 – What is connected TV? 02:47 – Definitions 03:45 – Why should we be paying attention to CTV right now? 07:18 – First-party data in a world of cookie deprecation. 10:42 – Transactional option and Amazon 11:57 – The CTV space is set to change, what could the future look like?

Further reading

  • The WARC Guide to connected TV
  • WARC Talks: Connected TV
  • Brands can achieve relevance by maximising CTV...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands