WARC Talks: 3 in 15 – Ad investment in 2022

In this episode of the WARC Podcast WARC's James McDonald, Director of Data, Intelligence & Forecasting and the editor of the recent Global Ad Trends report, looks at the advertising investment outlook for 2022.

Where to listen


00:50 – What has been the impact of Omicron? 02:06 – Extraordinary growth of 2021. 03:23 – Ad market growing quicker than GDP. 05:43 – Who are the big winners for 2022? 06:37 – All product sectors projected to top pre-COVID investment in 2022. 09:59 – E-commerce as a growth driver. 11:05 – What do we mean by e-commerce? 11:46 – What are the drivers behind the growth of this sector?

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