The year in creative effectiveness

In this episode of the WARC podcast, we are summarising the biggest talking points from this year in creative effectiveness.

Where to listen


01:37 – Overview of the year in creative effectiveness 03:21 – The move from purpose to post-purpose 11:12 – Brands are returning to humour 16:33 – Important new research studies

Further reading

WARC Talks: Emotion in advertising

WARC Talks: Do stronger relationships produce stronger results?...

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