Where to listen
01:54 – What should marketers do with this research to apply it? 05:39 – Is there a danger of diluting promise? 08:23 – Where do you see this going next? 11:02 – What have you learned from this process? 12:53 – Has this research changed your thinking around brand building? 16:52 – What has the response been to the research? 19:48 – The role of promises in building trust.22:52 – Where will you take...