Insights from the WARC Awards – brave brands

The final podcast in a series looking at creative effectiveness through the lens of the winners of 2023 WARC Awards.

Where to listen


03:05 – Introduction to the idea of brave brands. 06:01 – The Homecoming, Homecentre, Middle East. 15:55 – Phone it In, Skinny, New Zealand. 21:58 – Wear ‘Em Out, eBay, USA.

Further reading

Home Centre: The Homecoming

Skinny: Phone It In

eBay: Wear ‘Em Out Store...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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